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Are you planning to put up a business in the home services or home repair sector? Or you already have an existing company and want to know your total addressable market, serviceable available market and serviceable obtainable market? Then, this analysis is for you!
The company provides home maintenance service that includes providing and changing air filters quarterly, servicing garage doors annually, inspecting smoke detectors and changing their batteries annually, cleaning water faucet filters semi-annually, flushing water heaters annually, and trash can clean semi-annually and other potential add-on service, such as cleaning dryer vents and changing refrigerator filters.
(What you see below is just part of the analysis and some figures here were purposely hidden; this analysis can be purchased at a very reasonable price; you can see the checkout button at the end of this article)
Defining Your Target Audience
Generally, the target users for the above are;
- All homeowners
- The specific zip code analyzed here is 77406 in Texas for the short-term (you can change it to your own zip code and do the same method for calculation) and the greater Houston area for growth potential
Target Market/Audience Statistics And Data For TAM, SAM and SOM
Overall, the United States home services market size was valued at $90.63 billion in 2024. The market is further projected to grow at a CAGR of –% between 2024 and 2034, reaching a value of $– billion by 2034. Additionally, the country has a significant number of older homes, with nearly –% of homes being over 50 years old, which increases the demand for home services related to maintenance and repairs.
[Year-by-year market size of the home services sector in the United States]
2024: $90.63 billion
2025: $– billion
2026: $– billion
…
2034: $– billion
Total Addressable Market (TAM) a home maintenance service and its potential revenue
- Zip code 77406 in Fort Bend County, Texas, has a total population of 58,998 people and has currently 19,349 households, with an average household size of 2.91 people.
- The household income tiers of this zip code are as per below.
| Income by households | Percentage share from total household |
| Less than $24,999 | –% |
| $25,000 to $49,999 | –% |
| $50,000 to $74,999 | –% |
| $75,000 to $99,999 | –% |
| $100,000 to $149,999 | –% |
| $150,000 to $199,999 | –% |
| $200,000 or more | –% |
- A study released by –, will give insights of how each household income status spending on home repairs in the United States. (All tables and figures are provided in the report)
For the total addressable market, we will exclude the number of households who do not have any spending ($0) for home maintenance and improvements. Combining the figures above, we get below estimations.
| Potential clients (TAM) | Estimated total number of clients |
| Households with income less than $32,000 | — [see Note 1 below] |
| Households with income between $32,000 to $144,000 | — [see Note 2 below] |
| Households with income more than $144,000 | — [see Note 3 below] |
| Total potential clients | — |
[Note: Calculations]
To calculate potential TAM value at full market penetration, we will look at the company’s pricing model. Accordingly, the company will visit each home quarterly but bill monthly to provide a friendlier budgeting structure. The price target is somewhere between $– and $– per month, or an average pricing of $– per month.
Estimated average pricing cost per year per client
= $–
Possible revenue assuming 100% penetration of the TAM target users
= Total number of potential clients * cost per client per year
= $– million
Serviceable Available Market (SAM) a home maintenance service and its potential revenue
We will consider the serviceable available market as those clients who are at least spending a minimum of $– for their home maintenance and improvements. Thus, from the above data, we will only consider those potential clients who are spending $– and above per annum.
| Potential clients (SAM) | Estimated total number of clients |
| Households with income less than $32,000 | — [see Note 4 below] |
| Households with income between $32,000 to $144,000 | — [see Note 5 below] |
| Households with income more than $144,000 | — [see Note 6 below] |
| Total potential clients | — |
[Note: Calculations]
To calculate SAM potential revenue, we will use the same pricing as above;
Possible revenue assuming 100% penetration of the SAM target audience
= Total number of potential clients * cost per client per year
= $– million
Serviceable Obtainable Market (SOM) a home maintenance service and its potential revenue
For a company that is starting or launching a home maintenance service in Houston, Texas, specifically zip code 77406 area, it has a potential to reach a total revenue of $– million available market assuming that the company gets 100% of the SAM market.
If we look at companies considered as competitors that are offering the same services in the Houston area, their estimated revenues and market shares are; (Companies and their estimated revenue and market shares are provided in the report)
From the above figures, we can safely assume that the possible market that could be achievable and attainable for a company providing home maintenance and repair services is at –% of the serviceable available market.
| Potential clients (SOM) | Estimated total number of clients (–% of SAM) |
| Households with income less than $32,000 | — |
| Households with income between $32,000 to $144,000 | — |
| Households with income more than $144,000 | — |
| Total potential clients | — |
To calculate SOM potential revenue, we will use the same pricing as above;
Possible revenue from the SOM target clients
= Total number of potential clients * cost per client per year
= $– million
TAM, SAM and SOM Summary
Potential Expansion: Greater Houston Area
The above TAM, SAM and SOM is based on potential target users in the 77406 zip code area. If the company will expand its geographic scope in the Greater Houston area, we can estimate its potential TAM, SAM and SOM based on household population percentage.
Total household in Greater Houston: 2,001,740
Estimated serviceable available market (SAM) for Greater Houston
= $– billion
Estimated serviceable obtainable market (SOM) for Greater Houston
= $– million
Potential figures for Greater Houston
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