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Are you a marketplace that helps, coach and teach users browse a plethora of activities and help businesses find an interested audience or a marketplace that offers In-Person, Live Online, Private Coach and Video Coach activities? If yes, then this analysis is for you.
Examples of services this marketplace could offer:
- Activities – Various types of activities, each differentiated by the mode of delivery.
- In Person – In person activities are group activities that require participants to be physically present in coaches / businesses institutions.
- Live Online – Live online is a group activity where classes take place over a live video. This type of activity is not bound to a geographic location.
- Video Analysis – In this type of activity, a user can submit a video of him/her performing a certain move. A coach can then play the video and provide coaching through annotating, explaining and doing voice over the participant’s video.
- Private Coach – Private coach is another activity that requires the coach and participant to be physically present. Private coach is a 1-to-1 dedicated coaching.
Defining The Target Audience/Users
The market that will be a focus on are Sports, Music, Dance, Coding & Tech, Fitness, Culinary Arts, Martial Arts. On the platform, parents and kids over the age of 13 can sign up.
Example of businesses that can be provided with the above services are:
1. Clubs and its members (ex. tennis clubs, golf clubs, etc.)
2. Classes and camps (dance classes, music classes, swimming classes, etc.)
3. Leagues and Tournaments
4. Private Coaching
(What you see below is just part of the analysis and some figures here were purposely hidden; this analysis can be purchased at a very reasonable price; you can see the checkout button at the end of this article)
Relevant statistics for TAM, SAM and SOM calculations
Sports, fitness including martial arts category (Relevant data and statistics were provided in the report)
Music category (Relevant data and statistics were provided in the report)
Dance category (Relevant data and statistics were provided in the report)
Creative arts (painting and visual arts) category (Relevant data and statistics were provided in the report)
Culinary arts category (Relevant data and statistics were provided in the report)
Coding or tech category (Relevant data and statistics were provided in the report)
Total Addressable Market (TAM) of the coaching marketplace platform and its potential revenue of the coaching platform
Target audience: The maximum possible users that could potentially use the platform to sign up and learn either sports, music, dance, cooking, tech, and creative arts.
| Description of potential users (total possible users at maximum market penetration) | Total number of potential users |
| Sports, fitness including martial arts | — million |
| Music (any category) | — million |
| Dance | — million |
| Creative arts (painting and visual arts) category | — million |
| Culinary arts or cooking | — million |
| Coding or tech | — million |
Actual or potential revenues will actually depend on the company’s revenue streams, business model and pricing schemes. Here, to calculate potential TAM value assuming full or 100% penetration of the total target users, we will use average benchmarks cost. On average, a mentee (or potential user) should spend about $– for mentoring or coaching services per year to learn something that you are passionate of or wanting to succeed upon.
Possible revenue assuming 100% penetration of the TAM target audience
= $ billion
Serviceable Available Market (SAM) of the coaching marketplace platform and its potential revenue of a private coaching platform
Target audience: (Relevant data and statistics were provided in the report)
| Description of potential users (total possible users based on heavy online users) | Total number of potential users (–% of the TAM) |
| Sports, fitness including martial arts | — million |
| Music (any category) | — million |
| Dance | — million |
| Creative arts (painting and visual arts) category | — million |
| Culinary arts or cooking | — million |
| Coding or tech | — million |
Using the same assumptions for benchmark spending as above;
Possible revenue assuming 100% penetration of the SAM target audience
= Total combined of SAM potential users for all categories * average spending per user
= $– billion
Serviceable Obtainable Market (SOM) of the coaching marketplace platform and its potential revenue of a private coaching platform
Target audience: (Relevant data and statistics were provided in the report)
| Description of potential users (total possible users based on people utilizing mentoring or coaching services) | Total number of potential users (–% of the SAM) |
| Sports, fitness including martial arts | — million |
| Music (any category) | — million |
| Dance | — million |
| Creative arts (painting and visual arts) category | — million |
| Culinary arts or cooking | — million |
| Coding or tech | 3– million |
Using the same assumptions for benchmark spending as above;
Possible revenue assuming 100% penetration of the SOM target audience
= Total combined of SOM potential users for all categories * average spending per user
= $– billion
TAM, SAM and SOM SUMMARY
The above estimated values for TAM, SAM and SOM are based on 100% market share at full market or target audience penetration. It is important to note that there are competitors that will be offering the same products and services that will race for a higher market share. Assuming that the company will aim for just 2% market share based on the SOM target audience, the potential revenue will be $– million.
Potential revenue at 2% market share
= SOM value * 2%
= $– million
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